I find this ad to be very effective for those people attracted to “hot” women. Here you have Paris Hilton, a well known socialite and heir to the Hilton millions, dressed in a very seductive bathing suit wearing diamonds. I think the message that the ad is trying to get across is that “size matters”. The pose that they have Paris Hilton in is very sexy, and almost saying come hither. I think that the SUV in the background plays a significant role in this ad. Those wheels look to be about 24’’ which drives the point home more so that size matters. I find it odd that she is eating a huge hamburger wearing a bathing suit and a huge diamond bracelet and necklace it’s not likely that you would see a normal person at the beach in that uniform. In addition the location into which they set this ad is interesting; it reminds me of a car show. Where you have all these hot new restored and supped up cars and hot models hanging out all over the cars in order to grab the judge’s attention. I believe the intended audiences are those between the ages of 15-60. This ad really appeals to the sexual side of life. In addition an underlying claim could be that if you eat Carl’s Jr. burgers you could look like her. I also really love the bottom caption, “It’s gonna get messy.” which really ties in the sexual innuendo. Another point is the fact that the burger in the ad is twice the size of Hilton. There is some significance to that because of the caption above the burger stating that she is lying when she tells you size doesn’t matter, to Hilton it does. I think that they relay this message more so because of the visual effect of the burger.
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